About Me

Yuri Zaban

UX UI Specialist | Product Design Lead

I bring 11 years of expertise in product and UX design to the table. I'm passionate about crafting exceptional user experiences and building impactful digital products. My background spans e-commerce, branding, and the design of innovative new products.

Key Skills:

• Proficiency in different Design tools (Figma, Axure, Adobe, Miro, etc.);
• Implementation of the Discovery to Delivery process in products;
• Knowledge of research techniques (qualitative and quantitative research);
• Understanding of monitoring and implementation of metrics in different data tools (Google Analytics, Hotjar and Data Studio);
• Facilitation of dynamics with people from the team itself or from other teams;
• Understanding of user testing and hypothesis validation;
• Collaboration with design, product, commercial, operation, data and engineering teams;
• Experience in management and reference of other Designers, developing technical coordination and helping in the evolution of the career and understanding of processes;
• Experience in complex problems, with a clear approach to hypothesis generation and validation;
• Solid experience in managing digital products from conception and validation to scale;
• Business understanding and long-term strategic vision, as well as how to turn this into a product vision;
• Working with Design Operations, defining the routines for the UX team;
• Creation and mapping of simple and objective flows and interfaces, linked to user and business needs;
• Knowledge and frontend coding for corporate websites and landing pages (HTML, CSS, JS and Bootstrap);
• Monitoring and technical assistance in Design System;
• Technical knowledge and application of agile methodologies.