Create a navigable prototype of a Live commerce application where products could be traded during a live stream through the application.
The main objective was to implement a Brazilian version of the live commerce product. Chinese websites and applications already consolidated in the market were used as a reference.
In addition to the references and the concept, the process had a very close contact with stakeholders through weekly meetings.
References from Chinese products/services and benchmarking of broadcast applications were used. This market niche is already well established in the eastern country, which served as the basis for the discovery process.
The partner (store) and user (customer) views were generated, with characteristic elements for the marketplace.As a result of the project, the navigable prototype and the complete flow of the e-commerce and live system were made available.