Allied, a leading electronics retailer with a strong physical presence, needed to expand its reach by establishing an online presence. With the growing importance of e-commerce, creating an easy-to-use and visually appealing virtual store has become a necessity, thus creating the Mobcomstore brand.
I played a key role in the creation of Mobcomstore's e-commerce platform, leveraging Allied's extensive product portfolio. VTEX was chosen as the e-commerce platform for its scalability and functionality. ACCT agency was partnered with to design and implement the store's user interface (UI) and user experience (UX).
Following the successful launch of the e-commerce store, I continued to work with ACCT to further optimize the platform's user experience. This involved implementing weekly sprints focused on content improvements, SEO optimization, and ongoing UX enhancements.