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Tupperware Rebranding

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This proposal outlines a comprehensive rebranding initiative for our US and Canada stores. The rebrand aims to achieve the following goals:

Drive growth in key sections: We will identify specific sections within the stores and implement strategic changes to boost their performance.
Cohesive brand experience: We will ensure consistent application of the rebranding guidelines and design system principles across all stores, creating a unified brand identity for our customers.
Enhanced website experience: The rebranding will encompass a complete website redesign, focusing on improved user interface and increased sales conversion.

The rebranding project will encompass the following key elements:

In-store rebranding: This will include changes to visual elements such as signage, décor, and product displays. We will also review and potentially adjust product assortment and merchandising strategies.
Design system implementation: A consistent design system will be established to ensure brand coherence across all physical and digital touchpoints.
Website redesign: We will completely redesign the website, focusing on user experience, information architecture, and conversion optimization.

This rebranding initiative offers a range of benefits for our stores:

Increased sales: By improving the customer experience and highlighting key sections, we aim to stimulate sales growth.
Enhanced brand recognition: A consistent brand identity across all channels will strengthen brand recognition and customer loyalty.
Improved operational efficiency: A well-defined design system will streamline design and implementation processes.